Successful fan engagement activity is built around the need to create habitual behaviour.

With Experience Launcher, you can bring all of your fan engagement Experiences together into one hub. Providing an ‘always-on’ destination for fans to interact at any time. Helping to drive continuous engagement and drive interaction outside of event times.

It can also be a powerful tool for increasing sign ups - by choosing to have a set of games behind a login wall, you can drive conversion and first-party data capture, in exchange for the chance to play exclusive games.