Monterosa | Fan Engagement, Gamification & Loyalty Platform

Fan engagement is just the beginning

We help turn fan engagement into conversion, data and loyalty. Keep fans coming back with the broadest selection of interactive experiences, rapidly dropped into your products and powered by safe AI automation.

Engagement

Fans predict the result before tip-off.

Quarter finals

Select one answer for each

Randomise

Predict the winner

Comets

Eastern Conference

Sheriffs

Western Conference

✓

Conversion

A ticket offer lands the moment they commit.

You predicted Sheriffs to win!

15% off

Buy tickets

Outcomes

Engagement, conversion and revenue in one view.

Fans engaged

124k

Conversion rate

26.4%

Game day revenue

$82k▲20%

30 Jan+19%

Powering fandom for the biggest brands in sports and entertainment

THE PROBLEM

Behaviours and economics have changed. Has your tech stack?

Behaviours and economics have changed.
Has your tech stack?

Behaviours and economics have changed. Has your tech stack?

It's not just an attention shift, the business model has too - pressure on costs and an acute need to turn direct attention into measurable value. The complex, expensive general purpose technology powering sport, entertainment and media organisations is no longer fit for purpose.

$42 billion

Forecasted drop in broadcast revenue as rights revenue under structural pressure for the first time

— Caretta Research, 2025

7+

Solutions typically needed just to cover fan engagement, gaming, loyalty, and conversion – before you’ve touched your CMS, CRM, or analytics

— Monterosa client analysis

<3%

Typical conversion rate from engaged fan to paying customer on digital platforms

— IRP Commerce, Dec 2025

SURFACES

Meet fans wherever they are

Apps, websites, connected TV, venues, broadcasts, and streaming platforms. One fan engagement platform across every surface.

loyalty layer

Fan engagement gets fans through the door. Loyalty Layer keeps them coming back

A real-time engine built for sports, media and entertainment. Turn every vote, prediction, or action into lasting loyalty

Find out more

ARCHITECTURE

Integrate once. Launch anything.

Configure your data pipelines, styling, consent management, and branding once. From that point forward, every experience you deploy – first-party or third-party – inherits it all.

Hours, not months

Guided setup flows mean your team – or your agency – can launch new experiences without specialist resource. What used to be a project becomes a configuration.

Inherit integrations

Every new experience, game, or third-party product you add inherits your existing integrations automatically. No new pipeline. No new project.

Extensible by design

The experience marketplace is open and growing. Add new engagement formats from Monterosa or from third-party partners – all plugging straight into your stack.

INTELLIGENCE

Every interaction is a signal

Every prediction, vote, game played, and piece of content shared is a signal. Those signals accumulate – across every surface, every experience, signed-in fans and anonymous visitors alike. The platform builds an increasingly rich picture of your audience, powering personalised conversion at scale.

2x

Weekly return visits for fans who interact with the platform

2x

More likely to enter the commercial funnel to buy

*Aggregated data from Monterosa clients

WHAT IT DELIVERS

The broadest spectrum of fan experiences, all in one place.

Monterosa is a unique platform covering every major engagement use case – each one generating first-party data and feeding your conversion engine.

First-party data

Turn anonymous visitors into known fans with every interaction

Conversion

Moment-driven upsell when fans are engaged and receptive

Retention

Loyalty mechanics that turn visits into habits and habits into belonging

Revenue

Tickets, merchandise, subscriptions, partnerships – not just pageviews

Experience Marketplace

The Experience Store: your fan engagement creative hub

A curated, growing library of pluggable experiences – first-party and third-party – each one inheriting your integrations from day one. Near-zero marginal launch cost.

Add a new game, a new partner product, or an entirely new engagement format – without a single new integration project.

The NEXT BEST ACTION CONVERSION engine

Engagement in. Value out.

Every product in the Interaction Cloud is part of a coordinated system – engagement that feeds intelligence that drives conversion.

Engage

Fan plays a game, makes a prediction, casts a vote

Loyalty Layer

Turn anonymous visitors into known fans with every interaction

Learn

Every interaction builds a richer audience profile

What Next?

Moment-driven conversion engine – reads intent signals and responds in real time

Convert

Personalised next step at peak intent

HypeCard

Social amplification – fans create, share, and pull new audiences back in

coming soon

Retain

Loyalty mechanics that drive repeat engagement

Mica

AI and automation interface – governed, human-in-the-loop, plugged into any LLM

Book a demo

solutions

Built for your world

Whichever industry you're in, the Interaction Cloud integrates into your existing owned and operated platforms – saving on costly hires and delivering faster than building in-house.

Sport teams

Deeper fan relationships and direct-to-fan revenue through your own digital products

Sports Rightsholders

Unified fan engagement across the season with intelligence that benefits every club

Sportsbooks

Free-to-play acquisition and retention mechanics that convert to real-money play

Broadcasters

Interactive overlays and second-screen experiences that keep audiences tuned in

Brands

Sponsor-led fan experiences that generate first-party data and prove partnership value

DTC

Gamification and loyalty mechanics that drive repeat purchase and grow customer lifetime value

customer stories

Trusted by the best

“I couldn't have a better partner. Thanks for everything your team has done to support us and get these games out and in the wild.”

Ian Botts

Chief Technology Officer at Fanatics

“Having the flexibility and speed to manage content in real-time has delivered another level of matchday experience and become an important driver in the club's long-term fan registration strategy.”

Andy Fletcher

VP Product at Liverpool FC

for developers

Developer-centric by design

Built for the way modern engineering teams work. Scalable infrastructure, clean APIs, and native AI integration – so your platform grows with you.

RESTful apis

mcp server

AI ORCHESTRATION

webhooks

sdk

Fankit REACT framework

get started

Ready to maximise fan attention?

See the Interaction Cloud in action. We'll show you what it can do for your organisation in 30 minutes.

Book a demo

Explore the Experience Hub

Monterosa Fantasy

A season-long Fantasy engine, built to run alongside the entire fan journey.

Find out more

FAQs

Fan engagement is just the beginning

Fan engagement is just the beginning

Engagement

Quarter finals

Predict the winner

Conversion

Outcomes

Powering fandom for the biggest brands in sports and entertainment

Powering fandom for the biggest brands in sports and entertainment

Behaviours and economics have changed. Has your tech stack?

Behaviours and economics have changed.Has your tech stack?

Behaviours and economics have changed. Has your tech stack?

$42 billion

7+