The jungle is open for business once again, and I'm A Celebrity...Get Me Out Of Here! has returned to screens with a bang. The show launched with impressive viewing figures, even surpassing the numbers for The Celebrity Traitors launch episode – proving that audiences' appetite for this iconic format remains as strong as ever.

At Monterosa, we're incredibly proud to be powering the official I'm A Celeb app, bringing millions of fans closer to the action through immersive, interactive experiences that transform passive viewing into active participation.

Beyond the Screen: Interactive engagement that matters

Today's audiences expect more than just watching television – they want to be part of the story. Through the I'm A Celebrity app, we're delivering exactly that. Our platform enables a comprehensive range of interactive features that keep viewers engaged throughout each episode and beyond:

Real-time polls and raters: Fans don't just watch the drama unfold; they take part in it it.

Exclusive content: Behind-the-scenes footage, unseen moments, and exclusive interviews give superfans the premium content they crave, extending engagement far beyond the broadcast window.

Gamification: Interactive challenges and predictions add an extra layer of fun, encouraging viewers to return day after day throughout the series.

From engagement to revenue

But here's where it gets really interesting. We're not just driving engagement – we're creating tangible commercial opportunities through seamless ecommerce integration.

Imagine watching a celebrity wear a particular accessory in the jungle and being able to shop it instantly through the app. Or purchasing exclusive I'm A Celeb merchandise while you're most engaged with the content. Our technology bridges the gap between viewer enthusiasm and purchasing intent, turning those peak moments of engagement into revenue-generating opportunities.

The app also provides multiple activation opportunities for series partner; Tombola - hosting interactive competitions and sponsored content.

This is the future of television commerce – contextual, timely, and frictionless. When viewers are most excited about content, we give them the ability to take action immediately.

The Monterosa Difference

What makes our approach different? We understand that second-screen experiences need to complement, not compete with, the broadcast. Our platform is designed to enhance the viewing experience, keeping audiences engaged during ad breaks, extending the conversation between episodes, and building anticipation for what's coming next.

The technology behind it all is robust, scalable, and proven. We handle peak traffic during live voting windows, manage millions of concurrent users, and deliver a smooth experience across all devices – from smartphones to tablets to smart TVs.

What's Next?

As the series progresses, we'll be monitoring engagement metrics, refining the experience, and exploring new ways to delight fans. Every season brings new opportunities to innovate, and we're constantly pushing the boundaries of what's possible in interactive television.

If you're a broadcaster, content creator, or rights holder wondering how to deepen audience engagement and unlock new revenue streams, we'd love to talk. The tools and technology that power I'm A Celebrity's success can be tailored to virtually any content format.

Want to learn more about how Monterosa can transform your content into an interactive experience? Get in touch with our team to start the conversation.