We're thrilled to have taken home Silver for Best in Fan Engagement at this year's SportsPro Awards for our work with England Rugby!
We're proud to work with England Rugby to enrich their existing audience insights and CRM by launching a range of gamified fan engagement experiences embedded into their digital properties.
England Rugby are on a mission to expand the size, quality and value of their fan data platform. Their objectives are to attract a new generation of diverse fans (or would-be fans) to sign-up, opt-in, enjoy and ultimately buy. Along the way they want to understand what makes these fans tick, providing a better experience to them as a result.
The Experiences run across multiple key brands - England Rugby, Red Roses and Twickenham; designed to enrich the user experience beyond the interactive Experiences themselves, through in-depth integrations. These include SSO to drive data capture and Monterosa Audience Profiles. This empowers England Rugby with robust tools to understand its fans on a deeper level.
