At this year's British Masters, we launched a daily interactive game, with a trivia competition where fans could win a season ticket to next year's events.
Our live activation centred around an engaging competition where attendees could win a season ticket to next year's events, creating an incentive that drove participation throughout the tournament.
By placing QR codes on screens across the venue, we made it effortless for fans to jump into the competition, seamlessly blending digital engagement with the live sporting experience.
Key features:
Rich in gamification: Points-based scoring systems rewarded participation, while countdown timers created urgency and fun.
Building community: Fans could access real-time leaderboards to see how they measured up against fellow attendees.
Maximising participation: The placement of interactive screens throughout the course, the village and hospitality areas meant that every corner of the venue became an opportunity for engagement.
Want to drive fan engagement in golf? Check out some ideas to get you started.
Or check out our Experience Hub for more inspiration.
