Whether you prefer to publish experiences on the fly or ‘set and forget’ - scheduling fan engagement experiences to deploy at various times throughout game day, there can be a significant effort needed in keeping fans engaged.
One option we’re often asked about: automation.
At a time where increasingly lean teams are becoming commonplace, it’s often essential to rely on software to do some of the heavy lifting. Helping to deliver seamless fan digital experiences with minimal effort.
At Monterosa, automation isn’t just a feature; it’s a core part of our platform’s capability.
Here are five ways Monterosa / Interaction Cloud empowers you to automate fan engagement experiences:
1. Live Commentary from Data Feeds
Our platform allows creators to utilise data feeds to generate live commentary and game-related content. With Monterosa, you can automatically publish updates such as goals, substitutions, and other critical moments directly from the feed. Alternatively, let the feed suggest content that your team can review and publish on the fly. This hybrid approach balances automation with the human touch, ensuring accuracy and relevance.
2. End-to-End Experience Creation and Publishing
Our platform uses data and automation to streamline the creation and publishing of engaging content. Monterosa enables creators to craft entire fan experiences without requiring manual editorial intervention. This end-to-end automation reduces the workload on your team and ensures fans stay engaged with fresh, relevant content.
3. AI-Generated Content
Monterosa’s Content Helper tool, powered by OpenAI, is embedded into Studio and helps to generate ideas for polls, quizzes, votes, and more. Once you have settled on the content, the system will auto-populate the relevant fields, reducing some of the manual effort. The integration of DALL-E into our Asset Library, also helps to create bespoke images simply by typing a description and selecting a style. These AI-generated assets are ready for publishing instantly, saving teams hours of creative effort and circumnavigating tricky approvals processes.
4. AI-Powered Translation
Expand your reach by creating multilingual content with ease. Monterosa’s AI-powered translation tools allow you to produce content in multiple languages at the touch of a button. This ensures your fan engagement efforts resonate with diverse audiences around the globe, breaking down language barriers while maintaining consistency and quality.
5. Automated Recommendations
Enhance fan loyalty by using metadata from your data feeds to recommend personalised content such as documentaries, programs, or highlights featuring their favourite managers, players, and goalscorers. Features like the ‘watch later’ function and tailored recommendations encourage users to return, while promoting sign-ups and sign-ins to your platform.
Why Automation Matters
Automation isn’t just about efficiency; it’s about scaling fan engagement to meet the needs of your fans. By automating repetitive tasks and leveraging AI, creative teams can focus on strategic initiatives, storytelling, and building deeper connections with your audience.
Monterosa / Interaction Cloud empowers you to do more with less, ensuring every fan’s experience is seamless, personalised, and unforgettable.
