Audience Profiles

Audience Profiles

Create a data-powered advantage

Create a data-powered advantage

Seamlessly collect behavioural, attitudinal and preference data from every interaction, and pipe it into your existing CRM, CDP or marketing platform.

Seamlessly collect behavioural, attitudinal and preference data from every interaction, and pipe it into your existing CRM, CDP or marketing platform.

Generate consent-driven data

Generate consent-driven data

Unlike other methods, our Experiences capture user data in a fair exchange of value, with consent.

Unlike other methods, our Experiences capture user data in a fair exchange of value, with consent.

Unlock the value of your audience

Unlock the value of your audience

Audience Profiles help you generate better commercial results in sponsorship, advertising and subscriptions. Increase the size of your contact base, augmenting each profile with likes, dislikes and what type of Experiences they engage with.

Audience Profiles help you generate better commercial results in sponsorship, advertising and subscriptions. Increase the size of your contact base, augmenting each profile with likes, dislikes and what type of Experiences they engage with.

Here's how it works

Here's how it works

1

Create your suite of Experiences

Pick from Fast Track Experiences or build custom ones on our APIs

2

Increase fan loyalty & capture first-party data

Implementing a range of Converters, where fans are willing to sign up or provide details in return for value

3

Enrich customer profiles with commercially valuable information

Data Lakehouse links personal data, interaction data and attitudinal data to create Audience Profiles

4

Feed data into your existing CRM

Data Lakehouse sends these profiles to your existing CDP, CRM or marketing platform via pipelines

1

Create your suite of Experiences

Pick from Fast Track Experiences or build custom ones on our APIs

2

Increase fan loyalty & capture first-party data

Implementing a range of Converters, where fans are willing to sign up or provide details in return for value

3

Enrich customer profiles with commercially valuable information

Data Lakehouse links personal data, interaction data and attitudinal data to create Audience Profiles

4

Feed data into your existing CRM

Data Lakehouse sends these profiles to your existing CDP, CRM or marketing platform via pipelines

1

Create your suite of Experiences

Pick from Fast Track Experiences or build custom ones on our APIs

2

Increase fan loyalty & capture first-party data

Implementing a range of Converters, where fans are willing to sign up or provide details in return for value

3

Enrich customer profiles with commercially valuable information

Data Lakehouse links personal data, interaction data and attitudinal data to create Audience Profiles

4

Feed data into your existing CRM

Data Lakehouse sends these profiles to your existing CDP, CRM or marketing platform via pipelines

Create your own

Want to learn more? Schedule a call with our team.

Create your own

Want to learn more? Schedule a call with our team.

Create your own

Want to learn more? Schedule a call with our team.