by Holly Tyler, Marketing Director
Apr 2023
Game day means everything to fans, even if some of them can’t sit still for the whole thing! Creating an engaging, exciting game day experience is vital.
In this blog, we’ll explore why integrating interactivity within event centres can deliver value and provide some tips on how to create an unforgettable game day experience.
With increasing competition for attention, teams are striving to level up digital event products to create an immersive, interactive experience for fans throughout their journey. But how?
We all know that fans love to interact and feel involved: from making pre-game team and score predictions, through to checking team news, statistics and then after the game giving their opinions on what they saw.
By integrating fan engagement capabilities into your event centre, you can create a fully immersive experience that serves your fans at every stage of their game day journey.
Drive tangible business value
As sports teams compete to build global fan bases, where first-party data capture is a must, a key differentiator can often engage fans beyond the event itself. Building event centres that consolidate various real-time interactive features like gamification, live video, social commentary are vital to building engagement and participation, upscaling a live event for fans.
Generate more value from your live events with interactive video, gamification and commerce
Interactive Experiences
From score predictors before the game, quizzes and competitions during, and player raters afterwards, deliver an immersive experience with Experiences that can be deployed throughout the fan journey
Live Commentary
Integrate live commentary to your timeline with optional image and timestamp. Choose from text, audio or even video for a more engaging experience.
eCommerce
Turn your fans into customers by hosting ecommerce within your event centre. Fans love merchandising, so make the buying process as convenient as possible - housed within the place they love to interact with their favourite team.
Exclusive unlockable content
From video clips to behind-the-scenes, make your fans feel special with engaging content that can be unlocked in exchange for registration, helping to drive sign-ups.
Sports Data
Integrate and automate stats, standings and gamification, with Opta feed integration.
Competitions
Give your fans that winning feeling with a chance to score prizes, merchandise, discounts and more. Competitions are a great way to encourage sign up and can be run by sponsors, to increase sponsorship revenue.
Customer Example: Formula E
Event Centre was the ideal solution to power Formula E’s Live Hub. By providing the audience with so much interactivity, Event Centre ensures engagement and retention rates rise and conversion to sign-up is rapidly accelerated.
With minute-by-minute updates, bitesize real-time content, audience interactivity and stats, Formula E Live Hub is a game-changer for building a more engaged fanbase, all in one platform users want to return to.
