by Holly Tyler, Marketing Director
Mar 2023

We’re often asked how you can use social media platforms to convert attention to owned and operated platforms (website and apps), without having to pay for promotion.

Using Stories, Tweets and posts to generate conversion is a great method of bringing social audiences into your environment where you can encourage sign up, marketing consent and where you can own the data.

In this blog we'll cover how to convert your fans on:

• Instagram

• Twitter

• TikTok

• Snapchat

Here's how our interactive Experiences can be integrated into those social channels to drive engagement.

Use Instagram Stories to direct fans to rapidly engage

• Stylised Instagram content, prompting instant interaction

• Get fans to engage without leaving the app

• Once link is clicked, fans arrive at the Experience landing page on their device

Adding a hook

• Incentivise fans with the chance to win prizes

• Could be tickets, merchandise or discounts off their next match day experience

Seamless integration on twitter

• Metadata embedded in the Experience that shows what fans are interacting with on your twitter post, created for each Experience

• Headerless Experience landing page hosted by your website

• Displayed within Twitter app, via their WebView

Integrate into TikTok via links

• For companies with under 10,000 followers, add your Experience link to your profile and use your copy to draw attention

• Over 10,000 followers? Add a link into your TikTok videos and get users interacting right away!

Increase your content views in Snapchat Stories

• Boost engagement rates with your content with an interactive Experience promoted in Snapchat Stories

• Hosted on your site but within the Snapchat app, delivering the most frictionless way for fans to engage

Now you know how to use social media to convert fans with interactive Experiences, why not try them out for yourself?

Visit our Experiences Hub and give them a go today!