Fan engagement is a science, not a guessing game. You want to create experiences that resonate, captivate, and ultimately, drive the results you're looking for. But how do you know what's working and what's falling flat?
The answer: A/B testing.
Fan Engagement Experiences are the sum of their parts, and we recommend assessing the entire user journey to truly understand what drives engagement.
Fortunately, Monterosa / Interaction Cloud is designed to make iteration simple.
Here's how:
A/B Testing with Monterosa
Monterosa / Interaction Cloud supports multiple concurrent Events, providing a straightforward framework for A/B testing. Here’s the process:
Clone Your Experience: Start by cloning your original engagement event. This will create two identical copies: your "Test A" and "Test B" experiences. Each will have its own unique URL.
Tweak & Transform: Now comes the fun part! Within each event, make the changes you want to test. This could involve:
Different content: Try alternative narratives, challenges, or rewards.
UI Variations: Experiment with layouts, button placements, and navigation flows.
Visual Appeal: Play with colors, fonts, and imagery to see what resonates best.
Settings adjustments: Modify access, timing mechanics, or gam
Change the tracking ID: This is key to identifying the different events. Change the tracking ID in each event to distinguish between Test A and Test B in your analytics.
Analyse and Iterate: Utilise performance data to:
Compare performance metrics: Track key indicators like unique users, interactions, concurrent users
Identify winning strategies: Determine which experience resonates most effectively with your audience
Iterate and improve: Based on your findings, refine your experiences in real-time to maximize engagement.
The power of a real-time engagement platform
Monterosa / Interaction Cloud empowers users to take advantage of iteration, meaning that you can make changes on the fly, with changes published in real-time. As you gather data, you can quickly adapt your experiences to optimise performance. This means no lengthy briefing and build times - simply test and learn.
Ready to unlock the power of A/B testing and elevate your fan engagement?
Learn more about the core features of Monterosa / Interaction Cloud: https://monterosa.co/interaction-cloud
And discover why subscribing to Monterosa is the smarter choice for gamification and fan engagement: https://monterosa.co/blog/12-reasons-why-subscribing-to-monterosa-is-the-smarter-choice-for-gamification-and-fan-engagement
Stop guessing and start testing. Your fans will thank you for it!
