Fan Loyalty

Fan engagement gets fans through the door.
Loyalty Layer keeps them coming back.

Fan engagement gets fans in the door. Loyalty Layer keeps them coming back.

A real-time engine built for sports, media and entertainment. Turn every vote, prediction, or action into lasting loyalty

Fan Loyalty

Fan engagement gets fans through the door.
Loyalty Layer keeps them coming back.

A real-time engine built for sports, media and entertainment. Turn every vote, prediction, or action into lasting loyalty

Your loyalty engine, your rules

Your loyalty engine, your rules

Challenges & points scoring

Give fans a reason
to show up

Fans earn rewards by completing challenges - passive actions they do anyway, or active sequences they complete on purpose. You set the conditions. We handle the scoring.

Challenges set a sequence of actions to complete

Secure, tamper-proof points allocation

Every Monterosa Experience - polls, predictions, trivia, brackets - is a native trigger

Customisable timeframe and action count

Rewards & metrics

Flexible rewards your
fans actually want

Merchandise, ticket access, digital items, exclusive drops - a rewards catalogue built for the fan economy.

Currency, XP, badges, gems and more - run multiple reward types simultaneously

Physical merchandise, ticket vouchers, digital items, limited-edition drops

Limits, expiry and redemption tracking

Integrates with existing eCommerce and redemption solutions

Milestones

Retain fans long-term

Milestones are long-term incentivisations that fans work towards over weeks, months, or a whole season. The mechanism that converts casual visitors into habitual returners.

Flexible conditions - set any combination of actions and thresholds

Levels, status and achievement tiers

Keeps fans tracking their progress and coming back to complete it

Seasonal and evergreen milestone types

Incentivise long-term, repeat interaction

Segmented campaigns

The right reward
for the right fan

Not every fan is the same. Create segmented challenge campaigns to engage different audiences with different experiences - casual viewers, season ticket holders, junior fans.

Define and target distinct fan segments

Deliver a personalised experience per audience

Tailor challenge difficulty, reward type, and timing per segment

Run multiple campaigns simultaneously

OUR UNIQUE PERSPECTIVE

Engagement gets them in. Loyalty keeps them coming back.

Fans earn rewards by completing challenges - passive actions they do anyway, or active sequences they complete on purpose. You set the conditions. We handle the scoring

Every Monterosa Experience - polls, predictions, trivia rounds, brackets, competitions - is a loyalty trigger.

Your stack, not ours

Your stack, not ours

Use Loyalty Layer standalone.
Or connect it to what you already have.

Use Loyalty Layer standalone.
Or connect it to what you already have.

If you run Monterosa Experiences, you're already connected. If you have existing ticketing, eCommerce or redemption software, we plug in - not the other way round.

If you run Monterosa Experiences, you're already connected. If you have existing ticketing, eCommerce or redemption software, we plug in - not the other way round.

Native with Monterosa

Native with Monterosa

Every Experience you run on Monterosa - polls, predictions, trivia — becomes a loyalty trigger automatically. No setup. No integration. One platform.

Open webhook trigger layer

Open webhook trigger layer

Send events from any external system - ticketing, stadium check-in, partner apps, betting platforms - directly into the loyalty engine. Any action can become a loyalty moment.

Plug into existing redemption

Plug into existing redemption

Already have an eCommerce store or redemption solution? Feed points earned into your existing programme. You keep what works; we add the loyalty layer on top.

White-label Fan Profile UI

White-label Fan Profile UI

A fully brandable, deployable fan dashboard - challenges, progress, rewards store. Your brand, your experience, live in weeks.


*Aggregated data from Monterosa clients

Why choose Loyalty Layer

Why choose Loyalty Layer

Built for fans.
Not adapted from retail.

Built for fans.
Not adapted from retail.

Inspired by games

Deeper fan relationships and direct-to-fan revenue through your own digital products

No-code rules engine

A composable trigger–condition–effect system. Any fan action, any condition, any reward. Fully configurable without engineering.

Multi-currency architecture

Points, XP, coins, badges, milestones - run multiple reward currencies simultaneously for different fan motivations.

Powerful APIs

Rich APIs for showing progress and data in existing fan profiles. Control API and Loyalty API for full automation of challenges and redemption.

Highly interoperable

Connects with existing solutions for redemption, OTT subscriptions, eCommerce, and ticketing. Loyalty Layer sits on top of whatever you already run.

Deployable in weeks

Not months. No 12-month Salesforce implementation. No six-figure scoping project. Built on Monterosa's proven platform and live fast.

Native engagement integration

The only loyalty engine natively connected to the interactive Experiences that bring fans to you in the first place.

Proven platform

Built on Monterosa / Interaction Cloud - the same infrastructure powering fan engagement for Liverpool FC, Fanatics, ITV, and more.

You own the programme

Your rules, your rewards, your data. The programme evolves as your understanding of your fans evolves - not when a vendor update allows it.

customer stories

Ready to give your fans
a reason to come back?

Talk to us about your loyalty strategy. We'll show you what Loyalty Layer can do.

customer stories

Ready to give your fans a reason to come back?

Talk to us about your loyalty strategy. We'll show you what Loyalty Layer can do.