Last week EA SPORTS partnered with Monterosa on an activation that saw fan engagement implemented across digital, broadcast and in-venue.
This unique experience brought the Man of the Match vote to life, by engaging with fans at home, through integrating with broadcast and live streams.
During last week's EA SPORTS Supercup match, a QR code was fed onto TV graphics at various points during the game, which encouraged fans to scan and vote for their Man of the Match.
The votes were counted and the winner was announced through an on-screen graphic integration. A live FUT card presentation took place at the end of the game, shown on TV and promoted via social media.
This was just one example of how Monterosa / Interaction Cloud can be used to power interactive voting Experience and graphics integration.
We can help launch full 360 fan engagement experiences that can go beyond digital, into broadcast and in person events, so contact us to find out more.
Voting, powered by Monterosa / Interaction Cloud.