Monterosa and Fanatics are collaborating to launch a range of new real-time Free To Play games and fan engagement experiences.
These include the daily Fanatics 5 Daily game, where fans have the opportunity to predict a range of game outcomes daily, and Perfect 9; a grid-style game where fans can win both FanCash and real-money prizes. In addition, Fanatics are running Fanatics 5: Jackpot; giving fans another chance to play and win.
Both games are rich in engagement and gamification features, including automated live stats that allow fans to see how their picks are faring against others, increasing the sense of community and encouraging repeat interaction. Integrated into the Fanatics app, these games also include onward journeys to the other parts of the Fanatics ecosystem.
Fanatics 5 and Perfect 9 are launching across major US sporting leagues with plans to expand later in the year. Development is underway for further unique games to be released in the coming months.
“Fanatics has a famously ambitious strategy in global sports. We are delighted to be selected, and now collaborating to build out unique Fanatics experiences for American sports fans on the Monterosa platform. ” - Tom McDonnell, CEO Monterosa.
“At Fanatics, we are dedicated to enhancing the sports fan experience through innovative and engaging experiences. Our partnership with Monterosa is a significant step forward in providing fans with more interactive and rewarding ways to engage with their favourite sports. Integrating these dynamic Free to Play games into the Fanatics app aims to create a more immersive and enjoyable experience for our users, driving deeper connections and greater excitement. We are thrilled to bring these new features to life and look forward to seeing their positive impact on fan engagement” - Joe Mirtaheri, SVP, Fanatics Inc.
Monterosa / Interaction Cloud is the real-time engagement and gamification platform behind some of the world’s biggest sport and entertainment properties, adopted by Liverpool FC, Formula E, Real Madrid and England Rugby. It provides a unique way to accelerate development and management of real-time interactivity and integrates with broadcast graphics, identity and data platforms.
