We're proud to announce the launch of the all-new Love Island app for Season 12. What viewers are experiencing on their screens represents more than just another app update - it's a fundamental shift in how entertainment brands can engage their audiences.

Beyond the surface: Utilising Monterosa SDK

While fans are enjoying the enhanced Love Island experience, there's a transformation happening behind the scenes. We've integrated Monterosa SDK directly into the native application, opening up a world of possibilities.

The native SDK provides a range of benefits, including dynamically loading app styling and decisions, interactive elements, all in real-time and sourced from Monterosa / Interaction Cloud.

The SDK integration was seamless, requiring minimal development overhead while unlocking maximum functionality. The Monterosa Platform has over 50 different interactive Elements, each designed to transform passive viewers into active participants. The result is an engagement ecosystem that feels natural, intuitive, and genuinely entertaining.

Commercial capabilities

The technology creates mutual value for both audiences and commercial partners, with sponsor-able assets that provide natural spaces for inline advertising that feels native rather than intrusive.

This approach delivers measurable business results.

Higher engagement translates to increased dwell time within the app, which in turn drives higher conversion rates for e-commerce. With 'Shop the Show' integrated into the app, fans can go from watching the products in use, straight to buying them on the app.

Driving new fan data capture

Arguably, one of the most important benefits from the app is first-party data capture, where every interaction generates valuable first-party data – from user preferences and viewing habits to purchasing intent signals and demographic insights.

By hosting competitions, fans enter their details in exchange for a chance to win a prize.

Incentivising engagement

Push notifications are utilised as a powerful engagement driver. Alerting users when new content goes live encourages engagement at optimal moments. It's about creating anticipation and FOMO around interactive moments that fan want to participate in.

Increasing reach

Social embeds transform individual user engagement into powerful organic marketing engines that increase reach and enables fans to engage across the whole Love Island ecosystem.

The Broader Vision

The Love Island app serves as a powerful proof of concept for the future of interactive entertainment. We're witnessing the convergence of entertainment, advertising, and interactive content in ways that create measurable value for all stakeholders.

For content creators, it means deeper audience engagement and new revenue streams. For brands, it provides authentic ways to connect with audiences at moments of peak attention. For viewers, it transforms the entertainment experience from something they consume to something they actively participate in.

Looking Forward

As Season 12 unfolds, we're excited to see how fans connect with their favourite islanders through these new interactive touch points. But more importantly, we're laying the groundwork for how entertainment brands across all verticals can leverage technology to build stronger, more profitable relationships with their audiences.

The future of fan engagement isn't just here – it's more interactive, more valuable, and more exciting than ever before.