Monterosa Interaction Cloud™ helped the Love Island app drive extraordinary commercial success for ITV in another summer of Love
For the second year running, the smash-hit Love Island app was created, designed and managed by Monterosa. The TV Show app has become a bigger part of the show, it continues to beat previous records by achieving in excess of 3.5 million app users.
Being the most popular show app in British television history, ITV need the power and reliability of our Monterosa Interaction Cloud™: the platform puts the production's editorial teams in charge of content, while fully managed by us. The iOS and Android app is built on our Fan Companion native app framework, tailored to the show with a host of special new features.
“The Love Island App...has more active users than other apps like Uber, Deliveroo, BBC News, ASOS, Amex, and British Airways.”
— Ogury Research / Mobile Marketing July 2018
Giving fans more of what they love
The free app is designed to give fans an exclusive way into the show with a premium experience and content before it's available elsewhere.
Voting: ways to affect the show via the official vote
Live Polling & Ratings: real-time polls with results on the show itself and in the post-show features
Exclusive Content Feeds: video, galleries and stories made available before they are published elsewhere
Podcasts: sponsored Podcasts published in the app first
Reminders: via opt-in push notifications, fans can be reminded about exclusive content and to turn on the TV just before the show starts
Shop: a simple way to buy exclusive personalised water bottles and other products featuring in the show, provided by our groundbreaking 'Show Stores' eCommerce service
“Love Island fans spend more time on official app than on social media”
— Ogury Research / Mobile Marketing
Giving the production team a direct line to the audience
At any time, the show's producers can trigger a vote which asks the audience to make key decisions: who they want to dump from the island, who should go on dates with whom, or any manner of other critical questions. Using the free in-app voting, the audience enjoy a visual, slick voting experience.
Additionally, a range of interactive real-time elements include polls, swing'o'meters and raters that form a key part of the spin-off show Aftersun. Their "Massive Poll" feature generates huge numbers of fans to engage.
Our groundbreaking Love Island Shop, with product sourcing, fulfilment and customer services provided by us
The Love Island Shop, powered by our Show Stores solution, proved a continued success, taking the user on a journey from the point of interaction to the checkout with over £5m of merchandise sales recorded within the eight weeks of the live show.
Offering an exclusive route to purchasing the famous personalised Love Island bottles, wash bags, mobile phone covers and wristbands, fans flocked to the app in their droves to buy their personalised items.
Conceived, provided and entirely managed by Monterosa, the Shop has set a new trend in the industry.
Directly connecting sponsorship and product placement with sales, driving Missguided to a 9,000% uplift
In addition to the official Love Island Shop, our "Click to Buy" feature provided a dedicated area for interactive shoppers to ‘buy the look’, perusing the wardrobe of the contestants and driving huge traffic to official partner Missguided, who reported a massive 9,000% increase in sales for the period.
“Missguided reveals the reality stars sent sales of outfits they wore in the villa soaring by up to nine THOUSAND per cent”
— Daily Mail
Integrating multiple sponsors seamlessly into the experience
With high-street retailer Superdrug taking the Sponsorship top-spot, there were an additional eleven commercial partners.
With an increase in demand for meaningful partnerships, the app helped ITV's partnerships team deliver value to brands including Samsung, MissGuided and Kelloggs, who partnered to create the hit daily Podcast.
Fan Companion is our underlying app product for iOS & Android that powers all of Monterosa's apps. Fan Companion is a real-time, modular, configurable framework designed for creative flexibility, rapid customisation and multi-lingual support.
Our award-winning platform, the Monterosa Interaction Cloud™, provides scalable infrastructure, data management and studio console used by content producer to setup and control the app in real-time.