We’re often asked what is the best way to embed interactivity into existing digital products.
The truth is, there are many options available and Monterosa / Interaction Cloud is designed to give users the flexibility to choose - whether you want a standalone URL or to embed into your website or app, the choice is yours.
Users can also take advantage of Monterosa / Interaction SDK, which provides loading and resizing capabilities; saving on integration effort.
Within this blog we’ll explore 5 potential options for embedding fan engagement Experiences, their advantages and some real-world examples.
Standalone URL
Embedding into an article page
Inside a live event centre
Live streams on OTT platforms
QR codes for broadcast integration
1. Standalone URL
A standalone URL is one of the simplest ways to offer interactivity. Simply create your bespoke URL address and provide users with a direct link to access it.
Advantages:
Ease of Access: Users can easily navigate to a dedicated URL from any device.
Flexibility: The page can be designed independently of existing platforms.
Scalability: Ideal for campaigns, contests, or surveys that target broad audiences.
Customer example: Nickelodeon used a standalone URL for Kids Choice Awards - using the platform to power fully-branded, secure global voting Experiences, launching across 26 territories.
2. Embedding into an Article Page
One effective way to increase engagement within your digital products is to embed interactivity into article pages.
Advantages:
Contextual engagement: Interactivity enhances the content without requiring users to leave the page.
Increased dwell time: Interactive elements encourage users to stay longer and explore more.
Seamless user experience: Users can engage without disrupting their reading flow.
Customer example: Sky Sports embedded within their live blogs, providing real-time interaction alongside ongoing match updates and turning a passive article into an interactive engagement opportunity.
3. Within a Live Event Centre
If you’re hosting a live event, integrating interactivity into an event centre can enhance participation. Features like data feed-driven commentary, real-time polls, trivia, stats and more make for a compelling game day experience.
Advantages:
Centralised experience: All event-related activities happen in one place, making it easy for users to participate.
Real-time Engagement: Interactivity encourages active participation during the match.
Customer example: Liverpool FC embed a live interactive match centre into their existing website & app, resulting in over 11m users to date and 10x increase in user engagement since deployment.
4. Live Streams on OTT Platforms
Adding interactivity to a live stream—such as live polls, reactions, or chat—can significantly enhance audience participation.
Advantages:
Immersive experience: Interactivity makes the audience feel part of the action.
Real-time Engagement: Encourages active participation during the match
Customer example: Sky Sports use the Monterosa platform to drive engagement around live streams and across their app and website.
By integrating hyper relevant live polls and predictors, they’ve enhanced the viewing experience by encouraging fans to engage with real-time decisions during live matches.
5. QR Code
QR codes provide a simple yet powerful way to drive users to interactive experiences. Monterosa / Interaction Cloud generates a QR code for any fan engagement experience that can be used in broadcast graphics or at live events.
Advantages:
Ease of use: Users can scan and engage instantly delivering a frictionless experience
Cross-platform: QR codes bridge the gap between physical and digital spaces.
Versatility: Can be used in TV broadcasts, in-venue or in marketing
Customer example: Formula E increased app downloads and unique users through TV graphics integration. An on-screen QR code during the race encourages viewers to download the app and once inside the app, fans are able to engage with multiple voting and predictor Experiences. The live results are then fed into the broadcast, via TV graphics, delivering continuous engagement throughout the race.
Monterosa / Interaction SDK
In addition, Monterosa / Interaction SDK offers another way to embed Experiences into existing sites or apps to provide a more simple and cost-effective solution.
Using the Interaction SDK to Embed lets us do all the heavy lifting, resulting in faster implementation times and more customisable UX improvements, as we take care of the end-to end solution.
The best approach depends on your goals, audience, and resources.
