by Holly Tyler, Marketing Director
If your goal is to move fans down the funnel and inspire their engagement within your app or website – this is for you.
Wherever you have access to attention, if you can control visual creative then QR codes are now a tried and tested method of creating a Call To Action and simplifying the leap from:
TV or Streaming
Out of home ads
…to your app or website.
Check out these recent examples from Formula E and Viaplay below:
During their live TV broadcast, they used on screen QR codes to drive users to download their app, encouraging them to engage with a range of interactive content. Results from votes were then fed back into the broadcast, driving continuous engagement.
QR codes have been around for a while and only now are we have all seen a dramatic resurgence in usage. Of course, the pandemic reignited our familiarity with QR codes but updates to iOS and Android introduced native camera support and a seamless user experience - you can now scan QR codes directly from the camera AND from saved images.
How Monterosa / Interaction Cloud can help
Within Monterosa / Interaction Cloud you can see preview QR codes made for live testing. Once you have deployed your Experiences in your app or site, you can then generate QR codes via a range of methods and specify the final URL destination. This can include deep links into your app. QR codes are a great way to encourage users to drive traffic to your owned and operated platforms, in a seamless, easy way. And Monterosa Experiences can now be embedded into your existing websites or apps, with a QR code.
6 take-away tips to ensure QR code effectiveness:
Make the QR code big enough to be visible and clear but without obscuring the action. There is no set size for QR codes but best practice is at least 2cm x 2cm to be scanned by most modern devices. When placing your QR code, consider a 10:1 distance-to-size ratio when printing or placing.
If in-broadcast, leave it onscreen for a minimum of 10 seconds at a time.
Test, test, test! Make sure it works on a range of devices.
Include a call to action to accompany the QR that makes it clear what you want your audience to do.
If working on OOH print ads, try to integrate the QR code into the design, so that it feels part of your brand and is visually appealing….
…but don’t go too overboard with design! Placing too many elements within your QR code or customising completely may affect the effectiveness of the scan.