The UEFA Women's Euro comes to an end this weekend so we're reflecting on the best ways to engage fans during a tournament.
With so much on offer, fans are drawn to interactive experiences that offer enjoyment and value in exchange for their time. Now, great engagement has become a core business need - driving loyalty, sponsorship, DTC acquisition and first-party data.
Monterosa / Interaction Cloud™ takes the headache out of delivering fan engagement within owned and operated environments. The platform allows our customers to deploy a range of rich, sticky interactive Experiences quickly and with minimum fuss.
Simply choose your Experience, drop it into your sites and apps and start converting your engaged fans into registered users and then customers, bringing them back to your Experiences time and again, generating hard business value. Monterosa / Interaction Cloud supports a range of conversions to choose from, to achieve this goal.
Below we've handpicked a selection of the Experiences you could be using before, during and after the tournament to capture the attention of fans and deliver real value.
1. Match Centre
Supercharge every game with interactive video, gamification, commentary and commerce.
2. Prediction Gaming
Engage fans before every game. Ask them to predict the score. Or a set of predictions, such as half time score, full time score, time of the first goal, number of yellow cards. Offer points for correct picks, track progress on a live leaderboard and award prizes for a fully gamified experience.
3. Brackets
Drive pre-tournament engagement by giving fans the opportunity to take part in this fun format, where fans have to predict the outcome of the whole thing. Gives them skin in the game right until the end (even if their team hasn't made it!)
4. Team Selector
Let fans select and share their ideal team before the match gets going. Often a point of contention for fans and a big talking point. Enable social sharing to increase reach and really get the debate going.
5. Quizzes
Engage fans with trivia challenges and feed their competitive appetites. Utilise video or imagery to make rich, fun quizzes.
6. Voting
Make voting fun and give fans the opportunity to choose their player of the match or tournament. Our voting solutions provide high volume, secure voting for high profile events and use cases.
BONUS: Try a Spin the Wheel for that instant dopamine hit
Give fans a compelling reason to return with a daily Spin the Wheel Experience, with a chance to win
Don't just engage your audience, understand them
Use these Experiences to engage and convert fans before, during and after every game of the tournament and as part of that process, unlock the benefit of harnessing third-party data.
When someone engages with an Experience, you have the opportunity to ask them to sign up or provide their contact details in return for value – the chance to win, the ability to store progress or build up points, for example. With Audience Profiles, you can seamlessly collect behavioural, attitudinal and preference data from every interaction, and pipe it into your existing CRM, CDP or marketing platform. Find out more about Audience Profiles
To find out more about how we can help you, get in touch.
