The 2019 World Cup calendar is shaping up to be an exciting one, with the Cricket, Rugby, FIFA Women’s Football, FIBA Basketball AND Netball World Cups all happening across just seven months between May and November.
This is a great opportunity for sports organisations and sponsors to engage fans before, during and after each event with amazing interactive experiences, finding new ways to entertain passionate audiences and attract new fans.
We’ve pulled out some of our favourite fan engagement examples, powered by our award-winning and implemented across multiple countries, brands and channels.
Maximising Rights - EA SPORTS 2018 FIFA World Cup
“The FIFA World Cup Predictor was central to EA SPORTS FIFA’s engagement strategy this summer and we’re thrilled to see so many fans around the world interact with both experiences.”
— Jon Cole, Global Community Engagement Strategist, EA SPORTS
Brand Activation - Carlsberg UEFA Euro 2016
“The team at Monterosa helped Carlsberg reinvent fan interaction for UEFA Euro 2016. Their understanding of how fans interact around major sporting events, combined with their technology Monterosa / Interaction Cloud™, made Monterosa a critical partner in delivering the most engaging digital platform we have ever undertaken, with incredible results.”
— Richard Whitty, Senior Marketing Manager, Football at Carlsberg Group
Attracting New Fans - Vodafone Qatar Football Fever
“We’re extremely happy with how the Football Fever campaign has performed, interacting with millions of Qatari football fans, creating real moments of genuine engagement and boosting our brand positioning with a national audience. With Monterosa / Interaction Cloud™ we were able to rapidly launch some amazing digital experiences that our customers loved, helping us to own the football conversation for the duration of the World Cup. We look forward to using their fantastic tool to create even more exciting moments with fans in Qatar.”
— Nick Gorgoglione, Head of Brand & Communications, Vodafone Qatar
If that’s not enough to get the creative juices flowing, we’re taking bets on which World Cup will have its own live mobile gameshow. Who will come up with a game-changing use for interactive video (think live video stream combined with layers of interactivity on top)?
Who’ll launch the most innovate sports app? There’s so much that can be learnt from the entertainment industry, with big names like Nickelodeon and ITV changing the way they connect with audiences through TV-AR and Instant Commerce.
If you’re looking for a scalable interaction platform that can power awesome fan engagement solutions, then get in touch.
