Unlike other products, Live Comments will provide fans with a place to discuss topics set by editors, within parameters that can be controlled manually. This means no open conversation, without a pre-set topic.

By setting topics, or threads, not only can you encourage conversation that is relevant to a specific theme, it also improves our ability to moderate comments based on the notion of being ‘on-topic’.

Example ideas:

• Did the manager make the right substitutions today?

• Can any driver take the top spot on the world championship? Who do you think can and why?

• Who do you think they should sign during the draft season?

Elements used:

• Topic