Monterosa has been shortlisted at the Sports Tech Group's prestigious Smarter Sports Awards in the Fan Intelligence & Personalisation category, recognising its work with Fanatics on the NFL Survivor Pool - a season-long, free-to-play game built on the Monterosa Interaction Cloud platform.

The Fanatics NFL Survivor Pool challenges participants to pick one NFL team per week to win outright, with each team usable only once across the 18-week regular season. The format demands strategic thinking from players throughout the season, while a dynamic prize pool that grows with every new participant creates urgency and drives organic referrals.

Built on the Monterosa platform, the experience goes well beyond a standard prediction game. Players benefit from forward-picking capabilities, a comprehensive pick history, personalised push notifications, and a referral tracking system with tiered rewards - all seamlessly integrated within the Fanatics app. For users in betting states, contextual betslip upsells connect free-to-play engagement directly to Fanatics' broader ecosystem, while non-betting state users are directed to other Monterosa-powered games within the platform.

The product delivered strong results for Fanatics, with the Survivor Pool driving record engagement across its free-to-play platform, significant growth in unique free-to-play users, and increased activity from existing Fanatics Betting customers - demonstrating the game's ability to deepen fan connections across the full ecosystem.

The shortlisting reflects the innovative approach taken to fan personalisation: using game mechanics, smart notifications, and cross-platform integration to create an experience that keeps fans engaged not just during a single match, but across an entire season.

The Smarter Sports Awards ceremony is hosted by Sports Tech Group and celebrates the most impactful innovations across the global sports technology landscape.

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