Press release
NASCAR launches the In-Season Bracket Challenge, a free game in which fans pick the winner of every head-to-head match-up in the tournament
London, 1 July 2025
- Fans pick the winner of head-to-head match-ups between 32 NASCAR Cup Series drivers across five races, from Atlanta on 28 June 2025 to Indianapolis on 27 July 2025.
- The game passed 100 million interactions in its first three days. It is free to enter, with odds from DraftKings shown on each match-up and a live leaderboard revealed round by round.
London, 1 July 2025: NASCAR has launched the In-Season Bracket Challenge, a free game in which fans pick the winners of head-to-head match-ups between 32 Cup Series drivers across five races. The game passed 100 million interactions in its first three days.
The bracket was seeded using the races at Michigan on 8 June, Mexico on 15 June and Pocono on 22 June. Registration opened on 22 June and brackets had to be submitted before 6:55pm ET on 28 June. The challenge runs from the Atlanta race on 28 June to the Indianapolis race on 27 July.
The game shows DraftKings odds for each match-up. Fans can check their position on a live leaderboard as each round is revealed. The game is free to enter and open to US residents aged 13 and over.
"A bracket gives a fan a reason to watch a race they might otherwise have skipped, because their picks are still live in it. Showing the DraftKings odds next to each match-up helps someone who does not follow all 32 drivers make a pick they can argue for, and the leaderboard gives them somewhere to look when each round is revealed."
Jason McGilloway, Head of Fan Engagement, Monterosa
The game runs on Monterosa / Interaction Cloud. Monterosa Productions Limited is named in the official rules as game administrator alongside NASCAR Digital Media.
The In-Season Bracket Challenge is at bracketchallenge.nascar.com and runs until the Indianapolis race on 27 July 2025.
ENDS
About Monterosa
Monterosa is the fantech company behind fan engagement for some of the biggest names in sport and entertainment, including the Premier League, Fanatics, ITV, England Rugby, Liverpool FC and the ECB. Its Interaction Cloud platform powers Experiences, Fantasy, Loyalty and Community, and runs wherever fans are: in apps, on the web, on connected TV, in big-screen graphics and on streaming platforms. Rights-holders use it to turn attention into registered fans, first-party data and revenue. Monterosa is headquartered in Liverpool with teams in London, Warsaw and Accra. monterosa.co
Media contact: press@monterosa.co.uk, or Tom McDonnell, CEO, Monterosa: tom@monterosa.co.uk
Media contact
press@monterosa.co.uk, or Tom McDonnell, CEO, Monterosa: tom@monterosa.co.uk
