Press release
San Jose Sports Authority partners with Monterosa on Game On, SJ26, a city-wide fan engagement and loyalty programme for residents
San Jose, 26 March 2026
- The San Jose Sports Authority has launched Game On, SJ26, an app built with Monterosa for the city's 2026 sporting programme, including Super Bowl LX Opening Night and six FIFA World Cup matches.
- Residents earn points for taking part, with prizes including merchandise, tickets to local sport and Southwest Airlines return tickets.
San Jose, 26 March 2026: The San Jose Sports Authority (SJSA) has partnered with fan engagement platform Monterosa to launch Game On, SJ26, a city-wide digital engagement and loyalty programme for residents. The programme covers a year in which San Jose hosts NCAA March Madness and welcomes visitors to the Bay Area for the World Cup.
The app extends the city's existing Game On youth sports initiative, bringing activities for the year's events together in one place. Residents can take sports quizzes, enter pick'em competitions and prediction challenges, create custom badges through an Adobe Express integration, and learn about the countries competing at the FIFA World Cup.
Monterosa's Loyalty Layer lets residents earn points for taking part. Challenges encourage participation across neighbourhoods and through schools and community groups, with prizes including merchandise, tickets to local sport and Southwest Airlines return tickets.
The events the app covers are Super Bowl LX Opening Night, the NCAA Men's Basketball Regionals, six FIFA World Cup matches, the USA Table Tennis National Championships, the CrossFit Games, Slam Jose 3on3 Basketball, and the Rock-n-Roll 5K, 10K and Half Marathon.
"Game On, SJ26 brings our community together to celebrate San Jose's sports culture."
Matt Mahan, Mayor of San Jose
The Mayor's words are taken from the San Jose Sports Authority's own announcement of 26 March 2026.
"San Jose is treating residents the way the best sports organisations treat their fans, as the core community, not an afterthought. Our job is to make it easy and fun to get involved across the whole year. If we do this right, 2026 won't just be big moments for visitors. It will be a year the people of San Jose feel they owned."
Jason McGilloway, Head of Fan Engagement, Monterosa
Monterosa will provide strategic guidance throughout the year and adapt Experiences for each competition.
Game On, SJ26 is available on iOS and Android.
ENDS
About Monterosa
Monterosa is the fantech company behind fan engagement for some of the biggest names in sport and entertainment, including the Premier League, Fanatics, ITV, England Rugby, Liverpool FC and the ECB. Its Interaction Cloud platform powers Experiences, Fantasy, Loyalty and Community, and runs wherever fans are: in apps, on the web, on connected TV, in big-screen graphics and on streaming platforms. Rights-holders use it to turn attention into registered fans, first-party data and revenue. Monterosa is headquartered in Liverpool with teams in London, Warsaw and Accra. monterosa.co
About the San Jose Sports Authority
The San Jose Sports Authority is the City of San Jose's official sports commission, bringing sporting events to Silicon Valley since 1991. Its stated mission is to increase the City of San Jose's economic development, visibility and civic pride through sports. www.sjsa.org
Media contact: press@monterosa.co.uk, or Tom McDonnell, CEO, Monterosa: tom@monterosa.co.uk
Media contact
press@monterosa.co.uk, or Tom McDonnell, CEO, Monterosa: tom@monterosa.co.uk
