Composable Fantasy Gaming for seasons, tournaments and eSports
Fantasy is a composable architecture that taps any sports data source and generates flexible gaming UI and rules that deliver compelling, sticky experiences that keep fans coming back. Personalisation with AI that uses human-crafted words, with scalability and support round the clock.
Customer testimonial
“The Hundred Fantasy Game is the number one driver of engagement across The Hundred’s digital products. Partnering with Monterosa took the game to the next level, introducing a refreshed experience and innovative new features that fans loved, and helping more fans around the world connect with the competition and engage with the action in a new way.”
David Payne
Head of Product & Data, The Hundred (England & Wales Cricket Board)
Customer Stories
Live now with The Hundred: tapping cricket passions and the best retention rate in its history
The Hundred’s game is a showcase of the impact of better design and real-time content updates. Retention rates up 16% on the legacy product marking an all-time record for England & Wales Cricket Board
The problem we set out to solve
Fantasy drives habitual engagement and first-party data, but creating games can be costly and complex.
Specialist vendors dictate the mechanics, build custom products that don't scale and sit outside your stack - leaving you reliant on someone else for the data and insight that matters most. Building in-house costs months and specialist expertise many rights holders don't have.
Ours is different: configured in Studio, launched in weeks, and the data stays yours.
How Fantasy works
Built and managed within Monterosa Studio.
Fans build a squad, assign a captain, and compete round by round - scored automatically from your live data feed.
AI Personalisation
Round Recap: every fan gets their own story of the round.
When the round settles, every fan receives a personal recap: where they ranked, which picks came off, and what to watch next round.
Automatic, shareable, and different for every fan, whether they finished first or 40,000th.
Unified Data Model
Fantasy can run on the same platform as Experiences, Loyalty and Community.
A fan's activity anywhere on the platform can shape their Fantasy experience - and vice versa.
EXPERIENCES → FANTASY
A prediction becomes a transfer
Prompting squad actions directly from predictor results to increase engagement depth.
LOYALTY → FANTASY
Streaks earn Fantasy rewards
Loyalty streaks and participation milestones can directly influence Fantasy rewards.
FANTASY → COMMUNITY
Rivalries live in your community
Dynamic leaderboards embedded directly into fan community spaces and forums.
ONE DATA PICTURE
Single fan profile
Unified first-party data across all interaction types for a complete fan insight picture.
Sport-agnostic by design
Simple configuration for any sport or tournament.
Scoring rules, squad constraints, and role logic are all configured in Studio via a flexible rule engine.
A white-label architecture ensures your game is fully on-brand, with control over the UI layer, whilst keeping the underlying logic robust.
Why us?
Why choose Monterosa?
One connected platform
Fantasy shares the same core infrastructure as your polls, quizzes and rewards.
Sport-agnostic & configurable
Scoring rules, squad constraints are configured in Studio: a new sport can be launched in weeks.
Proven leaderboard infrastructure
The platform behind live interaction for the Premier League and NBC.
Deployable in weeks
Configuration-first approach means you launch faster than custom builds.
White-label, ready to reskin
Fonts, colours, components and layout are yours to control.
Embeddable, no separate build
Lives inside your existing app or website, without needing a custom build.
Powerful APIs
Extensibility for complex commercial requirements and data integrations.
You own the fan relationship
Direct first-party data ownership, no third-party vendor silos.
